Samsung
Samsung’s Premium Smartphone Shipments Soar Amidst Market Decline in Q2 [Korean]
Samsung’s home ground recorded a 13-percent YoY decline in the second quarter’s smartphone market. Korean media reports that domestic smartphone shipments declined over 13 percent on-year in the second quarter as demand remained sluggish over economic uncertainties.
During April-June, the total shipment came to approx 2.8 million units, which is down 13.2 percent from a year ago, as “demand for smartphones continued to slow down amid economic uncertainties,” the Korean branch of International Data Corporation said.
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Despite the overall decline, shipments of premium smartphones such as Samsung’s Galaxy S23 Ultra and iPhone 14 Pro/Pro Max jumped 18.7 percent year over year in South Korea. As a result, the premium category took up 57 percent of the total shipment.
The second quarter saw local foldable smartphone shipments go sharply down to 110,000 units. IDC Korea said that was due to the fact that Samsung reduced production ahead of the July launch of its new foldables — Galaxy Z Fold 5 and Flip 5.
Samsung is leading the market, with an expected shipment of 12.5 million units this year, but Chinese companies, like Huawei, OPPO and Xiaomi, have eaten away at Samsung’s market share, which stood at 68 percent this year from 82 percent in 2022.