Samsung
Samsung launches Bespoke Aging Bookstore campaign [SK]
Today, Samsung launched the “Bespoke Aging Bookstore” campaign, which introduces the differentiated aging function of “Bespoke Kimchi Plus” in a unique way. It consists of various collaboration contents based on the specialized ripening function of Bespoke Kimchi Plus’ new ‘custom ripening room’.
In collaboration with authors and brands representing each field, the South Korean tech giant introduces a total of five series: audiobooks, novels, comics, essays, and recipe books, one each week, giving you the feeling of visiting the bookstore of your life.
This campaign includes:
- An audiobook that recites episodes such as the day of making kimchi in the healing voice of singer Yang Hee-eun
- A fantasy novel with fruit ripening keywords by novelist Jeong Se-rang
- A meat snack cartoon that can replace a meal at dinner time by cartoonist Mikan
- Influenza Unseo Mapo Agricultural and Fisheries Center’s Kimchi Ramen Recipe that you will want to copy because it is not common
- A variety of content is presented, including a bread pilgrimage that introduces collaborative recipes with famous bakeries.
Notably, Samsung launched the new Bespoke Kimchi Plus with a new ‘custom ripening room’ on October 20. The customized ripening room provides a total of five modes: mid-ripening kimchi, fully ripening kimchi, thawing meat, ripening fruit, and fermenting dough.
Do note that the company is running a promotion until November 30 that offers points or discounts worth up to 500,000 won if you return the kimchi refrigerator you are using when purchasing Bespoke Kimchi Plus. This campaign can be found on Samsung Korea’s Instagram.