News
Samsung, Apple and Google hit hard as the US smartphone market declined 19%, foldables the only bright spot
As consumers hold on to their phones longer, the smartphone market is seeing back-to-back declines. Counterpoint Research’s new report shows that the US smartphone shipments declined 19% in Q3 2023 and key vendors; Samsung, Apple, and Google hit hard.
In Q3 2023, Samsung saw a steep decline of 26% in the US, with foldables the only bright spot. At the same time, Apple’s shipments were down 11% compared year over year. Google and TCL also saw shipments decline by 37% and 51%, respectively.
Follow our socials → Google News | Telegram | X/Twitter | Facebook | WhatsApp
Despite the 19% decline in overall smartphone shipments, some brands saw growth. Motorola and Nokia (HMD) were able to buck the market trend and achieve growth with refreshed portfolios and stronger presence in prepaid and national retail channels.
Analyst at Counterpoint noted that foldables are one potential bright spot in the US smartphone market. This year, Samsung brought Galaxy Z Flip 5 and Fold 5 to the market, with OnePlus and Google joining the race with their first foldable products.
