Interbrand honors Samsung as Global Top 5 brand for the 4th year in a row!

Samsung today announced that it has ranked as a Top 5 Best Global Brand for the fourth consecutive year by Interbrand. The company achieved $91.4 billion in brand value and is highly recognized for promoting a consistent customer experience strategy and leading future technologies such as 6G and AI.

Follow our socials → Google News | Telegram | X/Twitter | Facebook | WhatsApp

According to Interbrand, Samsung Electronics’ evaluation for Global Top 5 brand was positively influenced by the following:

• Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy.
• The increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging product portfolio and SmartThings.
• The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).
• Consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines.

Samsung’s Recognized Efforts in Each Business Division

Mobile

• Camera innovation of the Galaxy S23 series based on customers’ insights
• Launching the “Join the Flip Side” campaign and maintaining its leadership in the foldable phone category
• Strengthening its position in the gaming industry to optimize gaming performance in the Galaxy devices by working with industry leading gaming partners
• Consistently enhancing the accessibility of its products and services, including the “Ambient Sound” feature on the Galaxy Buds
• The Samsung Global Goals app to mobilize the Galaxy community and educate them about ways to support the Global Goals

Networks

• Pioneering 5G innovation through technical leadership such as 5G virtualized Radio Access Network (vRAN) and Open RAN
• Strengthening its position in the 5G industry through strong partnerships with global Tier 1 telecommunications operators
• Communicating the sustainability aspects of Samsung’s 5G network technology

Visual Display

• Consolidating global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED
• Strengthening its position in the gaming industry through innovative products such as the Odyssey Ark, the Samsung Gaming Hub and partnerships with global leading game streaming services
• Enhancing accessibility through Relumino Mode and RNIB (Royal National Institute for Blind People) partnerships

Home Appliances

• Maintaining global leadership in major home appliance categories such as refrigerators and washing machines
• Enhancing user experience throughout product life cycle based on customer insights
• Introducing a new role for home appliances with Bespoke products and winning CES Innovation Award, iF Design Award and more

Semiconductor

• Delivering industry-first innovations, such as 12nm-class DDR5 DRAM and solidifying market leadership
• Strengthening partnerships in high growth areas such as AI and automotive
• Expanding Exynos applications into wearables and 5G
• Enhancing credibility with ISOCELL sensors in flagship smartphones from major manufacturers
• Consistently strengthening ESG communications

// Samsung