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Samsung Galaxy S23 and Z Flip/Fold 5 outshine predecessors in October 2023 sales

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Samsung has reportedly experienced a decrease in smartphone sales in October 2023. In particular, the company’s smartphone sales dipped 8 percent year-over-year, and 2 percent compared to September 2023.

According to Hana Securities (via Revegnus), Samsung smartphone sales slowed down in October 2023 due to the lack of new launches. At the same time, Apple spent a fruitful October due to its recently released iPhone 15 series.

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Despite intensified competition in the mid-range market, the sales of Samsung’s Galaxy A series remained steady. Talking about flagships, the S23 series and Z Flip/Fold 5 sales remained strong compared to their predecessors.

The 9-month sales of the Galaxy S23 reached 25.06 million units (S23 Ultra 11.63 million, S23  Plus 4.52 million, S23 8.91 million), surpassing the S22’s corresponding sales of 20.32 million units by 23%.

Apart from this, the 3-month sales of the Galaxy Z5 series recorded 4.86 million units (Z Flip 5: 3.08 million, Z Fold 5: 1.79 million), a 4% increase over the Z4 series’s 4.68 million units (Z Flip 4: 2.87 million, Z Fold 4: 1.81 million).

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