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Apple Hanam opens as Korea’s 6th Apple Store, huge crowd gathered
Today, Apple Hanam opened as the sixth Apple Store in South Korea, where a large crowd gathered in front of the store even before the opening. It is the first Apple Store outside Seoul and the 6th store in Korea following ‘Apple Gangnam’, which opened at the end of March.
At the opening event, about 1,000 visitors flocked to the open run (standing in line even before the doors opened). It was a weekend, and the news that tumblers with Apple Hanam’s logo were being offered to commemorate the opening attracted a larger crowd than at other existing stores.
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Most visitors were young people, such as teenagers and people in their 20s, who preferred iPhones. Apple has been focusing on targeting Samsung’s home ground in recent years. This month, Apple announced its entry into the ‘national district’ through the Hanam Open.
Apple Hanam, which introduced a unique logo featuring the blue waves of the Han River, also differentiated itself in space. It has ‘Watch Studio’, an experiential space, and ‘Genius Bar’, where you can receive after-sales services such as product damage repair and software support.
// TheFact