Samsung ramps up efforts to recover w/ on-device AI smartphones

Starting with the Galaxy S24 series, Samsung and most manufacturers plan to embed on-device AI into smartphones. The application of on-device AI in smartphones, capable of learning, inference, and computation, is likely to significantly increase the demand for high-capacity NANDs of 256 GB or more.

Additionally, the expansion of AI services by North American data center companies, leading to a general increase in server installations from next year, is also expected. The rise in NAND prices is projected to speed up the financial improvement of Samsung and SK hynix.

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The global semiconductor market is seeing signs of recovery after a long-standing anticipation. Omdia recently published the latest market analysis revealing that global NAND sales are projected to reach $52.6 billion next year, scoring a 31% YoY growth.

This outlook marks a dramatic shift from this year’s 30% market contraction. In the last quarter, NAND market revenue climbed to $9.229 billion, a 2.9% growth from the previous quarter. The industry anticipates that the on-device AI market will drive NAND market growth.

// Via