Samsung and Activision Blizzard join forces to promote gaming products

Samsung is partnering with Activision Blizzard EMEA to showcase the potential of its gaming products. The Embrace Your Game campaign brings together the best gaming products with some of today’s most popular games in a pioneering co-marketing collaboration.

The campaign targets Samsung’s gaming audience in 17 markets and 44 countries, across some of Activision Blizzard’s best-known video games such as Crash Team Rumble, Diablo Immortal, Overwatch 2, and World of Warcraft.

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A set of fully immersive creative assets brings these video games to life, whether playing from home or anywhere else. The campaign will be carried out on all Samsung digital channels in Europe, will promote Samsung’s entire gaming portfolio and is designed for all gamers.

Gamer Training

As part of the Embrace Your Game campaign, Samsung’s Gamer Training program was also born, which helps all types of players improve their skills. Samsung Game Portal has revamped its content and will include tips from some of the best professional players and content creators.

It will also feature engaging interactive training sessions, video workshops, and tutorials, as well as product recommendations. The Gamer Training program will also feature exclusive previews of Samsung products and demonstrations of the latest gaming technology.

// Samsung