Samsung live streams Rocket League battle on London’s 3D Piccadilly screen

Samsung has unveiled a first-of-its-kind gaming event – Samsung Gaming Hub Champion (ft. Rocket League), live-streamed to London’s iconic Piccadilly screen.

The Gaming Hub is a game streaming service built into all Samsung gaming TVs and monitors. It provides quick and easy access to over 3,000 top game titles from Xbox, NVIDIA GeForce NOW, and other streaming services.

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On December 15, renowned gaming streamers Vatira and Jack went head-to-head at Samsung’s London KX store, playing the vehicular football game Rocket League, to battle for Samsung Gaming Hub Champion.

Partnering with Cheil, Samsung’s Gaming Hub Challenge feat. Rocket League took digital out-of-home to a new level, using Ocean Outdoor’s DeepScreen Alive technology for the first time to accommodate live reactions.

As they watched, Piccadilly Circus audiences were able to share their reactions, using their mobile phones to scan a QR code to access a microsite and select an emoji reaction that instantly appeared on the big screen.