Samsung aims to fuel ISOCELL Camera with On-sensor AI technology

Samsung’s next-gen Galaxy flagships will be powered by On-device AI technology. It will help the phones run AI tasks such as generation, creation, and translation without being connected to the cloud. Samsung and SK Hynix plan to fuel On-sensor AI into camera sensors.

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Besides Samsung, SK Hynix is also pushing On-sensor AI to capture new AI-specific demands and increase its market share. Both companies are making strides in commercializing “On-sensor AI” technology for image sensors, to challenge the market leader, Japan’s Sony.

AI into ISOCELL

Samsung’s new 200MP image sensor, which could debut with Galaxy S24 Ultra, boasts an advanced zoom feature called Zoom Anyplace. This function uses AI technology for automatic object tracking during close-ups.

The company has set a long-term business goal to commercialize “Humanoid Sensors” capable of sensing and replicating human senses, with a road map to develop image sensors that can capture even the invisible by 2027.

SK hynix

At the “SK Tech Summit 2023”, SK hynix revealed its progress in developing On-sensor AI technology. This technology embeds an image sensor onto an AI chip, processing data directly at the sensor level, unlike traditional sensors that relay image information to the CPU for computation and inference.