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Downturn for Samsung: Apple soars as Android landscape shifts in 2023
Apple ranked the top smartphone vendor in 2023 with 234.6 million shipments and 20.1 percent market share. Besides, Samsung witnessed a 13.6 percent decline YoY, with shipments of 226.6 million units, scoring 19.4 percent market share.
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IDC reports that Apple beat Samsung and grabbed the top spot in the global smartphone market in 2023 along with record high market share despite the overall market dropping 3.2%.
The current top 5 smartphone companies in terms of total 2023 smartphone shipments are:
- Apple: 234.6 million
- Samsung: 226.6 million
- Xiaomi: 145.9 million
- Oppo: 103.1 million
- Transsion: 94.9 million
Apple certainly played a part in Samsung’s drop in rank, but the overall Android space is diversifying within itself. OnePlus, Honor, Google, and others are launching very competitive devices in the lower price range of the high-end.
Global smartphone shipments declined 3.2% year over year to 1.17 billion units in 2023. Meanwhile, the fourth quarter saw 8.5% year-over-year growth and 326.1 million shipments, higher than the forecast of 7.3% growth.
// Source