Samsung’s 2024 The Frame gets 1st Pantone Validated ArtfulColor certification

Samsung’s 2024 The Frame has achieved Pantone Validated ArtfulColor certification, which highlights The Frame’s advanced adaptive color technology. This makes The Frame the world’s first display in the industry to meet this stringent validation.

The Frame’s Art Mode is specifically designed to exhibit artwork and photographs with true-to-life colors under standard lighting conditions. It offers viewers an immersive and authentic art viewing experience by intelligently adjusting brightness and hues to optimize the image for ambient lighting conditions.

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“After evaluating Samsung The Frame in standardized ambient lighting, we were very pleased with the high quality of the on-screen Pantone color reproduction,” said Iain Pike, Senior Global Director of Product and Licensing at Pantone.

Pantone Validated ArtfulColor evaluates if displays can faithfully simulate a range of physical Pantone Color cards and Pantone SkinTone color cards under CIE standard illuminant D65, which portrays illumination that is more-or-less equivalent to that of the average midday light in Western or Northern Europe.

// Samsung