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Galaxy S24 sparks internal criticism, Lee admits iPhone dominance: Innovation crisis at Samsung?
Samsung lost its smartphone leadership to Apple in 2023. While all eyes are now on the Galaxy S24 series, Samsung Boss is unhappy with the current strategy and innovation. A new report indicates that the Galaxy S24 failed to impress Samsung’s Lee, leading him to acknowledge the iPhone’s dominance.
A new report reveals that Samsung chairman Lee Jae-yong had a high-level meeting with Samsung heads and over three dozen CEOs. During the meeting, chairman Lee was unhappy due to the lack of innovation in the recently launched Galaxy S24 series.
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It’s worth noting that the South Korean tech giant is being criticized due to the lack of innovation in products and gradual/incremental upgrades. At the same time, Chinese phone makers are introducing spec-heavy products at the same or lower prices than Galaxy.
In the recent past, Samsung hired a Mercedes designer to lead Galaxy’s design department. It has been reported that the Galaxy S25 series will have radical design changes over the previously launched Galaxy devices including the S24, S23, and S22 series.
Lee shows voices of Samsung consumers to CEOs
At the meeting, chairman Lee played a pre-prepared video so CEOs could watch it together. The video contains the thoughts and voices of Samsung’s customers and users and what they want from Samsung. The video reportedly included a comparison between competitors and Samsung.
Chairman Lee is said to have emphasized that the company must think from the customer’s perspective. At the same time, he ordered the presidents to optimize and provide services needed by users, such as generative AI, and lead technological trends.
While the S24 series already went official, it would be interesting to see whether Samsung manages to apply the voices of Galaxy users with the next-gen of products. Before the S25 lineup, the company will also release new foldable phones, sometime in July this year.