Samsung maintains its unrivaled position in the global TV market for 18 years

Samsung has been the global leader in the TV market for 18 years in a row since 2006. According to market research firm Omdia, Samsung has a 30.1% market share based on sales in 2023, thanks to its premium products such as Neo QLED, ultra-large size, and lifestyle products.

The Korean tech giant sold 8.31 million units of Samsung Neo QLED in 2023 and 44 million units since 2017, leading the premium TV market. Samsung TV also dominates the ultra-large market over 75 inches and the OLED TV market, where it expects to grow further as the OLED lineup expands.

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In the premium TV market, Samsung earned a 60.5% market share based on sales last year, which is a 12.2 percentage increase compared to 48.3% in 2022. It continues its strong performance in the ultra-large TV market, ranking first with 30.4% of the 90-inch and larger ultra-large TV market share.

Yong Seok-woo, President of Electronics’ Visual Display Business Division, said that the trust of consumers made this possible and promised to introduce more innovations in the future. He also announced the ‘AI screen era’ at CES2024, where AI screens will connect and control all home devices and offer new products beyond smart TVs.