Pixel boost crucial for Android, Google Search as Samsung, Huawei loom large: Source

Samsung may have made Google its biggest rival in the smartphone market. Previously, Samsung considered replacing Google with Microsoft’s Bing as the default search engine on Galaxy devices. This attempt by Samsung may have triggered Google to seek Pixel boost for Android and Search.

According to a report, Google managed to achieve a milestone of selling 10 million Pixel devices in 2023. The company sets an ambitious target to exceed 10 million Pixel sales target this year as well. There are multiple motives for Google apart from expanding the smartphone business.

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A source with direct knowledge told Nikkei Asia that keeping Google’s Pixel phone business thriving is important for the sustainability of its search engine and mobile operating system ecosystem when Huawei’s HarmonyOS user base is growing and Samsung attempted to switch default search engine.

[Google Pixel evolves as Europe’s third best-selling flagship]

HarmonyOS is a direct competitor to Google’s Android, which is growing rapidly. Whereas, Samsung is becoming a big threat to Google’s hold on its OS due to the highest number of shipments. We are also seeing Galaxy-exclusive Android features launching over the past two years.

[Google aims to repeat 10 million Pixel shipments streak in 2024]

Apart from this, the US tech giant has also told suppliers to start making its Pixel smartphones in India by the next quarter at the earliest to further diversify its supply chain away from China and capture the booming Indian smartphone market.

// Source