Neither Samsung nor Google, Apple leads Japan’s smartphone market in Q4 2023: IDC

International Data Corporation (IDC) recently shared its new report which reveals Japan’s smartphone market share and year-over-year growth of Q4 2023. The data indicates that Apple continued to lead Japan’s smartphone market in Q4 2023, leaving behind all other brands including Samsung, Google, and more.

As per the information of IDC, Japan’s mobile phones market decreased by 3.5% YoY in Q4 2023 compared to the same period last year with a total of 8.3 million units concerning a 3.4% YoY shipment increase of iPhones and an 8.7% YoY decrease of Android-based devices.

Yes, in Q4 2023, Apple leads the smartphone market in Japan with strong demand for its iPhone 15 series. Sharp regained its second position with its affordable smartphones. Google had the biggest gain and continued on its strong growth revolution, while, Samsung was in fourth position with a 6.3% market share.

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Masafumi Inbe, Market Analyst, IDC Japan Said, 

• “Japan has been a market where local vendors have been exceptionally strong. However, amid intensifying competition in the smartphone market, local vendors in Japan are gradually finding it difficult to compete with global vendors in terms of product development and competitiveness, including foldable smartphones and AI smartphones.
• In 2024, apart from Google which experienced rapid growth, other global vendors such as Lenovo, which acquired FCNT, and Xiaomi, will strengthen their presence in the Japan market. Meanwhile, local vendors will be compelled to reassess their positions in the domestic market,”

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