Galaxy C Series: Samsung eyes China where it has 0% market share

Samsung is eyeing the Chinese smartphone market to overcome 0% market share. The company has recently launched the Galaxy C55 5G in the country, which is a market-specific lineup.

Counterpoint Research’s recent report revealed that Samsung has a negligible market presence in China. While Huawei flagships are resurging in the country, Samsung come up with a mid-range phone with a different approach.

The Galaxy C55 5G is a rebranded variant of the M55 but features a distinct design. It has a leather back and is available in two vibrant colors, with the presence of some pro-grade features making it stand apart.

The Chinese smartphone market was dominated by Vivo (17.4%), Honor (16.1%), Apple (15.7%), Huawei (15.5%), Oppo (15.3%), and Xiaomi (14.6%) in Q1 2024, as per Counterpoint Research.

Samsung failed to overcome the 0% market share in China since 2018. The company had a 20-30% share until 2013, which started to drop in 2014 due to the emergence of local vendors including Huawei, Oppo, and Vivo.

While Samsung faces a lot of challenges in emerging in the world’s largest smartphone market, Chinese vendors continue to create hurdles for it in the Global market, giving it a double headache.

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