Google should thank Samsung: Wear OS will seize 27% market in 2024

Counterpoint Research predicts Wear OS will lead 27% market share in 2024. The growth of Wear OS is highly powered by Samsung apart from Google and newcomers. Meanwhile, HarmonyOS is also growing in mainland China, expected to seize 61% market.

According to the report, Samsung, Google, OnePlus, OPPO, and Xiaomi will drive Wear OS volumes. In the global market, non-WatchOS shoppers prefer Wear OS, while HarmonyOS in China. Accordingly, the Wear OS share outside China will climb to 27% this year.

Samsung Galaxy Watch has a large share of the overall Wear OS market. Google is also expanding its footsteps in the segment, with the third iteration of Pixel Watch coming later this year. Rumor is that an affordable Pixel Watch 2a might also be introduced.

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OnePlus recently launched its new Wear OS watch at premium pricing and long-lasting battery as a key selling point. Samsung is also expected to launch a new set of watches powered by Wear OS in the second half, pushing the growth momentum further.

Image: Counterpoint Research

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