Samsung kickstarts 2024 Paris Olympic and Paralympic campaign

Samsung commences the “Open always wins” campaign given the 2024 Paris Olympic and Paralympic Games. Besides, the company announced the grand opening of its Olympic Rendezvous @ Samsung | Champs-Elysees 125 showcase.

The company’s ‘Open always wins’ message expresses its belief that openness enables new perspectives and infinite possibilities. As announced in January 2024, it will serve as the heart of its Paris 2024 Olympic and Paralympic programming.

Olympic rendezvous @ Samsung | Champs-Elysees 125

This showcase will take Olympic and Paralympic Games fans on an epic journey to Paris 2024 through iconic experiences. Participants will get to relive the biggest highlights of Games past with Galaxy and explore Samsung’s latest innovations like Galaxy AI.

Located at 125 Avenue des Champs-Élysées, Olympic Rendezvous @ Samsung will open its doors to the public on May 3 and run until October 31. It will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.

Team Samsung Galaxy skateboarder

Samsung’s campaign launched today comes with ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany), and breakdancer Sarah Bee (France).

Image: Samsung Newsroom

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