Samsung plans warlike Unpacked drive for Galaxy Z Flip 6, Fold 6

Samsung is planning an even more aggressive July Unpacked campaign for the Galaxy Z Flip 6 and Fold 6. Despite having the second quarter without any flagship launch, the company has embarked on the journey towards Unpacked in the second half.

Ahead of the Paris Olympics, this marketing activity is seen as part of the July 2024 Unpacked marketing. Likely, the Unpacked event for the Galaxy Z Fold 6 and Z Flip 6 will be held there. It’s expected that the Unpacked invitations will be sent early next month.

Samsung will operate the “Olympic Experience Hall” at 125 Champs-Elysées, Paris, from May 3rd to October 31st. The company will decorate the experience hall with braking and skateboarding games, historical Olympic edition mobile phones, and a “Galaxy AI” feature experience area.

The experience hall will also be operated at Olympic Parks, athletes’ villages, media centers, etc. Samsung Galaxy Charging Stations will be installed at major venues. It comes right after Samsung recently started a global advertisement for the Paris Olympics.

Samsung’s expected to introduce new foldables including the Galaxy Z Flip 6, Z Fold 6, and probably the Z Fold 6 Ultra at July 2024 Unpacked. Other spotlighting products would be the Watch 7 series (3 models), Galaxy Ring, Buds 3 and Buds 3 Pro.

On April 30, the company announced its earnings results for the first quarter of 2024. Sales and profits will likely decline due to market conditions, with the new foldables and wearables giving further push. Meanwhile, the campaigning focused on foldable products seems to be starting early.

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