Apple’s generative AI to stand out from Samsung Galaxy?

Apple seems to have decided to introduce its Generative AI tech this year. During the recent earnings call, Tim Cook talked about generative AI, claiming to have “advantages” that will “differentiate” Apple in the era of artificial intelligence.

Tim Cook also claimed that some “very exciting things” will be shared with customers soon. Apple’s CEO might be linking it with the yearly Developers event that takes place in June. After teasing the advancements next month, the iPhone 16 may ship with AI features.

Galaxy AI is a key reason behind Samsung’s sizzling S24 sales globally. Apple will likely sell high number of iPhone 16 models, thanks to AI’s inclusion. As the company claims, the edge over rivals would be worth watching on how previous companies have missed opportunity.

Apple is reportedly preferring on-device AI features rather than cloud-based. It’s a limited approach against Samsung, which introduced both on-device and cloud-based AI features with the Galaxy S24 series. Well, the industry is likely to benefit from Apple’s entry into the AI era.

• We continue to feel very bullish about our opportunity in generative AI. We are making significant investments and we’re looking forward to sharing some very exciting things with our customers soon.
• We believe in the transformative power and promise of AI and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration, groundbreaking Apple silicon with our industry leading neural engines, and our unwavering focus on privacy, which underpins everything we create.

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