Samsung’s storm busted Apple in India’s premium smartphone market

IDC recently published its report on India’s various smartphone segments. In particular, the premium smartphone market in India witnessed Samsung’s storm in the first quarter of the year. Meanwhile, Apple managed to survive but the margin was negligible.

According to IDC, Apple’s share declined YoY to 45%, while Samsung was a close second with a 44% share. The Galaxy maker had just 16% market share in the premium smartphone segment a year back. This rapid growth stunned the iPhone’s lead in India.

IDC analysts ranged premium segment between cost $600<$800. Models costing between was 2% overall shipments and declined by 21% in unit terms. During the first three months of 2024, key models were the iPhone 13, Galaxy S23FE/S23, iPhone 12 and OnePlus12.

The report mentions that India’s smartphone market shipped 34 million units in 1Q24. The country’s smartphone market grew 11.5% year-over-year, the third consecutive quarter in terms of growth. However, the super-premium segment is still dominated by Apple iPhones.

“Several new launches across multiple price segments happened during the quarter, coupled with increased promotional activities, particularly around premium offerings. Brands continued their focus on microfinancing schemes to drive affordability. eTailers organized several sales events and offered discounts on models nearing their end-of-life (EOL), resulting in increased demand and lean inventory,” said Upasana Joshi, Senior Research Manager, Client Devices, IDC India.

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