Samsung
UnCrush by Samsung trolls Apple’s Tim Cook celebrating destruction of creative tools
Apple unintentionally hurt the creator’s community with its iPad Pro 2024 ad. Samsung left no chance of taking on Apple and released an ad titled “UnCrush” that criticizes the iPad Pro 2024 ad celebrating the destruction of various creative tools.
The iPad Pro 2024 published by Apple sparked controversy among creators. The scene crushing various creative tools using an industrial crusher ended up upsetting creators. Samsung found an opportunity in it and another chance to troll Apple, and it did it!
Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. pic.twitter.com/6PeGXNoKgG
— Tim Cook (@tim_cook) May 7, 2024
Samsung UnCrush ad screens a woman stepping over debris and spilled paint reminiscent of the end of Apple’s big hydraulic press incident and taking a seat to hum and play notes on a guitar assisted somehow by notes displayed on her Galaxy Tab S9 tablet.
Many still support the company since Apple eventually apologized for the ad controversy. However, Samsung impressively used the opportunity to mock its biggest rival. You can watch the UnCrush video below posted by Samsung Mobile US on X.
We would never crush creativity. #UnCrush pic.twitter.com/qvlUqbRlnE
— Samsung Mobile US (@SamsungMobileUS) May 15, 2024
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