Huawei foldable dethroned Samsung with 257% growth

Huawei outpaced Samsung in the global foldable smartphone market in Q1 2024. TechInsights reveals that Huawei scored a whopping 257% YoY growth in the worldwide smartphone market, letting it claim the leadership crown from Samsung.

According to the report, Samsung lost its leadership to Huawei in the foldable market in Q1 2024. The Chinese phone maker managed to become the leader in the first quarter, with Chinese sales bringing a major push to claim this milestone.

The study notes that the Chinese tech giant secured its lead in the overall foldable phone market by dominating the Fold type segment. Despite a 25% decrease in market share YoY, Samsung maintained its leadership in the Flip-style foldable phone.

Surprisingly, Motorola scored an annual growth of 1260% with its clamshell foldable Razr. While notable growth was recorded by Honor (+480%), Vivo (+331%), and Xiaomi (+41%), Samsung (-25%) and Oppo (-75%) experienced a decline in market share.

The Chinese foldable phone market exhibited a growth of 94% year-on-year. As for the North American region, it grew by 143% YoY, and Motorola surpassed Samsung to take the top spot, with Samsung in second place and OnePlus in third.