Samsung merges AI forces in the US, ex-Apple executive to lead: Report

Apple officially entered the Generative AI segment and introduced Apple Intelligence. While Apple was preparing to introduce its AI vision, Samsung reportedly merged its two North American research centers focussed on AI tech and hired an ex-Apple executive to lead the project.

Mark Gurman reports that an ex-Apple executive is being hired to lead Samsung AI research center in the US. The new group is a combination of two research centers focused on artificial intelligence in North America.

Unanimous sources to Mark disclosed that the South Korean tech giant seemingly creating a new operation called the North America AI Center by combining its teams in Toronto and Mountain View. These research centers are said to improve operations and increase efficiency.

Ex-Apple executive Murat Akbacak will lead the division, who was “responsible for defining and executing the strategy for Siri, Apple’s personal digital assistant, focusing on personalization, contextualization, and advancements in conversational and multimodal AI.”

As Apple entered the AI phone market, Samsung will surely face fierce competition. The Galaxy S24 greatly helped it gain profits and regain sales, however, the upcoming iPhone models would surely become a threat to the business.