Samsung beats Apple in the US smartphone sales: Report

Samsung has reportedly outpaced Apple in the US smartphone market. The company occupied 38% market share from April 2023 to March 2024. Apple was the second vendor in terms of sales volume with 33% market share – 5% behind its rival, Samsung.

According to CIRP, Samsung sold more smartphones than Apple in the US. The study looked at sales numbers from April 2023 through March 2024. While Samsung grabbed the smartphone leadership crown, Apple remains the ruler in revenue generation.

CIRP report states that Apple generates more revenue even though it sells fewer smartphones than Samsung in the US. High-end phones sold in the country are in majority from Apple, with Samsung outpacing it with budget, mid-range, and flagship models combined.

A majority of iPhone sales – 64% – are what CIRP considers “flagship models” That’s significantly higher than Samsung’s share of flagship models at 42%. CIRP defines the iPhone 15 series as the flagship for Apple and any of the Galaxy S23, S24, Flip, or Fold for Samsung.

The South Korean tech giant is set to announce new foldable phones next month. The company’s Galaxy Z Flip 6 and Z Fold 6 are coming with upgraded specs and features. However, the foldable segment is unlikely to give Samsung any significant push in terms of sales.

Talking about Apple, the next-generation iPhone Pro models will ship with AI features. The company is expected to benefit from the inclusion of artificial intelligence. The last year’s iPhone models may also gain a sales momentum following the next iOS update rollout.