Samsung developing China-exclusive Galaxy AI features

Samsung is working on a China-specific variant of its Galaxy AI suite. The Mobile division head confirmed to CNBC that the company is developing Galaxy AI specifically for the Chinese market. It comes as an exciting revelation that Galaxy AI will have a market-exclusive iteration too.

China is the world’s biggest smartphone market, but Samsung has a negligible presence there. Samsung faced huge losses after Huawei was sequentially banned by the United States. Emotional sentiments of Chinese citizens pushed Huawei’s growth to multi-fold, rejecting others.

Galaxy S24 series equipped with Galaxy AI significantly boosted Samsung’s market this year. The flagship lineup achieved record-breaking sales in recent years. Hence, the company is looking to perform this AI experiment in the Chinese market to regain its presence.

Samsung recently launched the Galaxy Z Flip 6 and Z Fold 6 with new AI features. The company also announced that it has doubled the target of Galaxy AI installation. By the end of 2024, Samsung plans to install Galaxy AI in 200 million Galaxy devices.

“We are (Samsung is) especially developing and we are going to especially develop our Galaxy AI capabilities for that market (China),” TM Roh, head of Samsung’s mobile business, told CNBC in Korean via a translator during an interview.

President Roh stated that by making efforts to create mobile AI for China, mobile AI can satisfy what is wanted by Chinese consumers. The company believes that advancement to Galaxy AI will contribute to the recovery it’s going to have in China.

China-specific Galaxy AI development could be done by partnering with local tech and internet firms. Samsung developers should have a deep understanding of the level of technology in China and progress accordingly to gain adequate results by satisfying the consumers.