Samsung and Oxford Semantic to foster on-device AI experiences

Samsung acquired the UK’s Oxford Semantic Technologies to uplevel on-device AI. The company officially revealed that it has reached an agreement with the UK-based startup. It’s aimed at enhancing AI experiences on Galaxy products while securing user privacy.

The acquisition of Oxford Semantic Technologies by Samsung isn’t an instant decision. Both companies have been working together on many projects since 2018. Meanwhile, Samsung’s acquisition will secure advanced core engines for personal knowledge graphs.

The AI startup holds cutting-edge technical capacities in the areas of knowledge representation and semantic reasoning. It was founded back in 2017 by three Oxford University professors — Ian Horrocks, Boris Motik, and Bernardo Cuenca Grau.

“This acquisition is another important step forward as we strive to deliver tailor-made AI experiences built upon our hallmark technological innovation,” said Paul Kyungwhoon Cheun, Head of Samsung Research and CTO of Samsung Electronics.

Combined with on-device AI technology, personal knowledge graph technology facilitates hyper-personalized user experiences. It also aims to ensure sensitive personal data remains secure on the device.

The company’s decision to acquire Oxford Semantic will deliver an outcome soon. It is expected to be applicable across all of Samsung’s products, extending beyond just mobile devices to televisions and home appliances.

It’s worth noting that Oxford Semantic Technologies has developed and successfully commercialized a knowledge graph, which optimizes data processing and enables advanced reasoning, in the cloud and on-device.