Samsung

Samsung reimagines mobile phones for the AI era

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Samsung reportedly plans to reimagine mobile phones for the AI era. TM Roh, President of Samsung Mobile Division, signaled new form factors that better fulfill artificial intelligence needs and Generative AI functions.

A new generation of “AI phones” by Samsung would look “radically different” from standard phones. Dr Roh believes that a successful implementation would make the “AI phones” more “mobile” and could have more sensors and bigger screens.

Samsung’s Mobile Prez revealed that a “lion’s share” of mobile phone R&D is now redirected at AI phones. When asked by the interviewer of Australia’s AFR, Roh didn’t share what form factors Samsung was specifically looking at.

“The ‘ion’s share’ of Samsung’s mobile phone research and development was now directed towards ‘AI phones’, which may turn out to be radically different from Samsung’s existing phones, said TM Roh.

Earlier this year, Samsung introduced the Galaxy S24 series as its first AI phones. The recently launched Galaxy foldables have joined the AI phone segment. These devices feature the Gemini Nano model developed by Google for on-device AI.

The Korean tech giant could be exploring ways to revolutionize AI on mobile. As AI makes tasks simpler than imagination, the hardware segment could see a breakthrough. However, it would take years to commercialize as the R&D phase takes too long.

Being the world’s largest phone vendor, Samsung continues to stay ahead of the competition. The company doesn’t miss its schedule of releasing new flagship phones. The recently released wearable devices are also equipped with futuristic technologies.

Samsung might also consider bringing a tri-fold foldable smartphone. The slidable display device is also said to have a presence in Samsung’s product pipeline. However, the commercialization stage is yet to be achieved by these new form factors.

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