Samsung, Trek Bicycle launch cool Galaxy Watch Ultra campaign

Samsung and Trek Bicycle launch Ultra Riding Challenge, letting you experience the Galaxy Watch Ultra. The company officially revealed today that it is collaborating with the global bicycle brand to offer the Galaxy Watch Ultra experience.

The Ultra Riding Challenge of Samsung and Trek Bicycle is an event where participants can wear the Galaxy Watch Ultra while test-riding Madone Gen 8. Participants can experience various AI-powered exercise coaching features of the Watch Ultra.

After four minutes of cycling, the watch measures the functional threshold power (FTP), an indicator of exercise intensity. Users can also try personalized heart rate zone, which analyzes cardiovascular capacity and suggests optimized exercise intensity.

The event will be held at 18 Trek Bicycle stores nationwide from August 13 to September 13. Samsung will also provide various benefits to participants who leave a review on SNS after participating in the challenge.

The first 600 people will receive a Galaxy Watch 50,000 won discount coupon and a Trek Bicycle 30,000 won discount coupon, and 7 people will be selected through a raffle to receive a Galaxy Watch Ultra.