Samsung fosters Galaxy Book business with sales team in Germany

Samsung has set up a Galaxy Book sales team in Germany to expand its business. The new team will work with system houses, resellers, and integrators to create new growth opportunities. The AI-powered Galaxy Book 4 series is Samsung’s focus in the market.

The products are ideal for business use and developed for strong productivity and mobility. Samsung’s Galaxy Book 4 laptops skilfully combine performance and mobility. Per a recent Canalys report, the global PC market is on the rise again.

The market research firm expects growth of 8 percent for 2024. The PC business will be boosted in particular by the development of AI-capable models. The team around the new product manager for B2B notebooks, Fabian Thielen, is organized regionally.

AI is seen as a driver in the personal computer market. The Galaxy Book 4 series allows users to stay seamlessly connected to their Galaxy devices. Besides, artificial intelligence in Samsung laptops also helps to overcome language barriers.

Samsung is expanding its B2B portfolio for premium laptops with two models from the Galaxy Book 4 Edge series. The 14″ and 16″ devices feature Dynamic AMOLED 2X touchscreen and Windows 11 Pro OS for professional users.