Samsung confirms 7 years of Tizen OS upgrades on AI Smart TVs

Samsung promises 7-year software support to flagships launched this year. Now, Samsung confirmed 7 years of Tizen OS upgrades for its AI TVs. This move comes as the company strives to cement its market leadership internationally.

In a recent development, the company’s Yong Seok-woo announced (via KEDGlobal) that Samsung plans to widen the gap in Smart TV market share with Chinese companies by offering 7 years of free upgrades of Tizen OS applied to AI TVs.

In particular, the 7-year Tizen OS update support will be offered to models released this March and some from 2023. It looks like the company will now aggressively promote software advancements such as AI features that lack in its Chinese counterparts.

It has been reported that the Korean tech giant is facing growing competition from Chinese rivals such as TCL and Hisense Group. These Smart TV brands are fast encroaching upon Samsung’s AI TV market share.

Earlier, Omdia reported Samsung seized a 28.8% share of the global TV market in 1H24, maintaining dominance for the 19th consecutive year. LG comes in second with a 16.6% share, while TCL and Hisense followed with 12.1% and 10.0%, respectively.

Samsung Tizen

Tizen is a Linux-based, open-source web OS that supports various devices. Samsung previously announced that Tizen powered over 270 million Samsung smart TVs, up 440% from 50 million in 2015 as of the end of 2023.

Samsung TV Plus gives an edge to the brand over its competitors. It’s an ad-based free TV channel platform, accessible in most countries. Samsung continuously expanding partnerships with channel providers to offer free content streaming.