AI War: Apple likes expensive despite Samsung’s expansive approach

Apple Intelligence will only be available on iPhone 15 Pro and Pro Max. AI features will not be released for iPhone 15 and iPhone 15 Plus. Meanwhile, Samsung is gradually expanding Galaxy AI to non-premium Galaxy phones.

AI – Apple vs Samsung

Debuted with the S24 series, the Galaxy AI has rolled out to many phones released in the past. While the S21 series received select AI tricks, the Galaxy S22 and Galaxy S23 series upgraded with most of the intelligent tools from the S24 lineup.

Samsung is pushing to expand its Galaxy AI features to over 200 million devices. At the same time, Apple is taking a more conservative approach by limiting Intelligence to the most expensive (Pro/Pro Max) models released last year.

This limitation is reportedly due to hardware constraints. Industry insiders believe that Apple Intelligence requires at least 8GB of RAM to function smoothly. However, non-Pro iPhone 15 models with 6GB RAM are left incompatible.

An industry insider stated that “Apple prioritizes on-device processing, which demands superior hardware performance and ample capacity. This is why there’s talk of Intelligence support being restricted to the 15 Pro series.”

Galaxy AI consists of on-device and cloud processing features. Apple, unlike Samsung, prefers on-device AI processing to market it as more secure. However, artificial intelligence is all about data to provide relevant and appropriate results.

A Samsung representative explained, “We anticipate that as users become accustomed to AI features, they’ll be more likely to choose new products with full Galaxy AI capabilities in the future.”