Samsung’s AI leap attracts non-Galaxy users

People in Australia are crazy about Samsung Galaxy AI features. Samsung recently shared market insights on AI perception, revealing four out of five non-Samsung consumers prefer Galaxy devices for their next smartphone upgrade.

Galaxy AI is generating interest and excitement beyond current Samsung users in Australia. The Korean tech giant is committed to continue delivering AI-first experiences across mobile devices to empower users and enrich their lives.

Galaxy AI in Australia

People are highly aware of Galaxy AI across the Southeast Asia and Oceania (SEAO) region. Both Samsung and non-Samsung consumers recognize the potential of AI. Four in five non-Samsung users ensure upgrading to Galaxy to try the latest AI features.

About two-thirds are using Galaxy AI, with the top-used features being Circle to Search, Chat Assist, and Generative Edit. Galaxy users also expressed satisfaction with Galaxy AI capabilities that improve efficiency and productivity.

3 top loved features in Australia:

Circle to Search (92%): AI helps consumers find information faster by streamlining social media and internet interactions with a simple and intuitive gesture.

Transcript Assist (90%): This feature enables users to easily transcribe meeting recordings and generate summaries and translations.

Generative Edit (89%): This feature enables users to easily resize, reposition, or realign objects in photos to perfect a great shot.

The South Korean tech giant is committed to enhancing consumer experiences through AI-powered solutions. The growing popularity of Galaxy AI features reflects this dedication to a user-centric approach in the market.

Since the release of the Galaxy S24 series, which has introduced a new era of mobile AI experiences, Samsung has also enabled users to experience Galaxy AI on a number of existing phones and tablets through the One UI 6.1 update.