IFA 2024: Samsung highlights century of innovation, from Radios to AI

IFA kicks off on September 6 under the slogan “Innovation for All.” Ahead of the 2024 event, Samsung highlighted the century-long journey of innovation at IFA. 2024 marks the 100th anniversary of IFA, Europe’s largest consumer electronics trade show.

Samsung seemingly focussing on AI homes by introducing innovative home appliances at IFA 2024. The company looked back at the journey from large bulky machines to highly advanced integrated devices.

SmartThings plays a key role in pushing Samsung’s AI homes drea. The company is continuously expanding the seamless connection across mobile devices, TVs, and home appliances. Upgrades to Bixby assistant also coming to enhance the user experience.

IFA 2024: Radio to AI homes

Initially, the IFA served as a platform for the German gov to showcase emerging radio tech in the 1920s. This marked the beginning of a series of breakthroughs including the introduction of the world’s first car radio in 1932 and the first color TV in 1937.

Samsung first started exhibiting at IFA in 1991, showcasing monitors, PCs, and more. The company’s presence has continuously increased as as it launched groundbreaking technologies across home appliances, TVs and mobile devices.

• 2011: Samsung launched the world’s first smart TV and the Galaxy Note (phablet: phone + tablet).
• 2013: World’s first curved UHD TV and first smartwatch, Galaxy Gear.
• 2014: Acquired SmartThings just a month before IFA 2014.
• 2016: Family Hub refrigerator with a large touchscreen.
• 2018: Artificial intelligence, signaling “connected living” would become a major trend.
• 2023: Samsung introduced 15 AI-powered appliances at IFA 2023.
• 2024: Samsung Food with AI, upgrades Bixby incoming.

This transformation will be showcased at Samsung’s booth in CityCube Berlin at Messe Berlin during IFA 2024 from September 6-10.