iPhone 16 to pack ARM V9 chip to counter Samsung’s AI lead

Apple iPhone 16 uses ARM V9 chip architecture, eyeing AI market, FT reports. The new iPhone models are said to use next-generation chip based on Arm’s latest design architecture to adapt features derived from artificial intelligence.

The Cupertino-based tech giant is scheduled to launch the iPhone 16 on Monday, September 9. iPhone 16’s Pro and Pro Max variants will use new A18 chipset. The company is reportedly opting for SoftBank-owned ARM’s new V9 chip design.

It’s worth noting that Apple uses ARM V9 architecture in M4 processors for MacBook. Google and Samsung aggressively innovating the mobile AI segment. Both companies continue to ship their flagship phones with new AI tricks and features.

Apple is facing multi-sided heat, with the Chinese market continuing to decline. Samsung’s Galaxy S24 series also secured impressive response pushed by AI capabilities. The iPhone maker doesn’t want to lag behind its rivals in the AI Phone market.

Apple Intelligence

iPhones getting on-device AI features given Apple’s partnership with OpenAI. There were rumors that Google is in contact to debut Gemini AI on iPhones. However, the deal hasn’t been finalized due to unforeseen reasons.

Apple Intelligence is Apple’s answer to Samsung’s Galaxy AI. The suite of AI features includes a smarter Siri, custom emoji generation, and AI-based photo editing capabilities, as well as a partnership with OpenAI fo free free ChatGPT access.

The US tech giant solidified its software end with an OpenAI partnership. Now, the hardware upgrade by ARM V9 will further improve AI experience on iPhone 16. We will hear more about hardware upgrades during It’s Glowtime event on Monday.