Playful Poke: How Samsung trolled Apple during iPhone 16 launch

Samsung didn’t miss the opportunity to troll Apple during the iPhone 16 launch. While the company was introducing its new iPhone models, Samsung repeated a question it asked two years back.

The hype created for iPhone 16 and Apple Intelligence backfired as it can’t crush the Samsung Galaxy AI lead. The Korean tech giant trolled Apple over remaining foldable free. Limited features and availability of Apple Intelligence also came on Samsung’s radar.

Samsung Mobile US used its X handle to poke fun at Apple’s iPhone 16 and Intelligence suite. The mindful attacks show the self-confidence the company has to reiterate its edge over the Cupertino-based company.

In a pair of strategic tweets, Samsung managed to capture attention and spark conversation. The first tweet quotes a two-year-old tweet asking “Let us know when it folds 💁‍♀️” with a refreshed caption “Still waiting……”

The second tweet followed with:

“You know… we may have set your AI expectations too high. 🤔”

Here, Samsung subtly suggested that Galaxy AI might have set a standard that Apple’s latest device struggled to meet. Galaxy AI is far ahead of Apple Intelligence in many aspects. It not only contains a suite of useful features but also covers a wider audience.

Apple is Samsung’s biggest enemy in the smartphone market. Both companies fight to lead the global smartphone market. Apple dominates the US market, while Samsung gives pretty fierce competition with its flagship offerings.

Next year, Samsung is bringing the Galaxy S25 series phones. The lineup will pack pro-grade hardware and significant functional refinements. Some incremental attacks like Galaxy Z Fold SE and Galaxy S24 FE are also coming this October.