Samsung’s AI influencer SAM challenges gamers at BGS

Samsung announced its AI influencer SAM will participate in the BGS (Brazil Game Show) 2024. BGS is the largest videogame event in Latin America. The event this set to take place from October 9th to 13th in São Paulo, Brazil.

SAM will be available for visitors letting them interact with it through various activities and actions. Adding to this, the AI influencer will be present in various modalities at the Samsung booth during the fair.

Watch Out

At the Watch Out game, SAM will compete alongside gamers. Developed with machine learning technology, Samsung’s Watch Out uses advanced artificial intelligence to work with intelligent agents trained to simulate SAM’s actions in real-time.

During the game, competitors must dodge obstacles and collect as many Galaxy Rings as possible to win. Later, SAM reacts to the player’s actions, offering a direct interaction experience between gamers and their 3D avatar.

SAM x BGS

BGS visitors can enjoy Watch Out on the main stage at the Samsung Booth. Games will be played during the intervals of the stage attractions, allowing the audience to compete in quick matches of up to three minutes.

Depending on their performance in the game, participants will be able to take home exclusive SAM items, such as sweatshirts, mousepads, and pins. It’s pretty interactive activity that the Korean tech giant has prepared for its consumers in Latin America.