Apple prioritizes uniqueness before rivaling Samsung foldables

Apple doesn’t want to enter the Samsung-led foldables market without technological uniqueness. The company has been absent from the rapidly growing foldable segment, which recently welcomed a triple foldable handset from Huawei.

According to Kipost, Apple is seeking its own supply chain of ultra-thin glass technology. The company desires to have its own control over some particular aspects. The move is to differentiate technological innovation from Samsung.

Samsung is expected to supply OLED panels for foldable Apple products. Ultra-thin glass, which is a crucial component in foldable screens, is largely controlled by Samsung D. The reason is the company’s saturation in the international market.

Apple doesn’t reportedly want everything to be done by display manufacturers. If it happens, the company won’t have anything to differentiate its product from rivals. The desire is necessary as Apple is already too late in the market.

Apart from ultra-thin glass, the US tech giant is looking to attain control over supply chain management too. The company is also exploring backplate technology, to ensure critical areas of demonization without any hurry.

UTG is a key material used in foldable displays, which is responsible for flexibility and durability. Backplate in foldable devices often refers to the component that supports the display, which should be durable for long-lasting products.

The report suggests Apple wants uniqueness in two crucial materials—UTG and backplates. This means Samsung Display won’t be able to breathe freely even after being the main foldable panel supplier for Apple’s future foldable devices.