Samsung to shake up Chip Division staff after public apology

At the earnings forecast, Samsung issued a public apology for disappointing performance. Now, a report suggests that Samsung could shake up the working staff of its Chip Division to foster competitiveness and growth.

Per KoreaTimes, Samsung may soon reshuffle its Chip Division operations. The company’s DS Division is on the radar of top executives, which oversees chip business. Samsung’s position is in danger as a chipmaker due to Foundry concerns.

Samsung is reportedly planning a regular personnel reshuffle in November this year. This time, major changes could be seen in the senior executive ranks. A layoff is also in the pipeline, aimed at cutting jobs in the marketing division.

Lee Jae-yong will mark his second anniversary as the head of Samsung on October 27. Market attention is now on how he will respond to the existing concerns and set a new course for the tech giant to ensure sustainable growth.

Samsung’s Lee could instruct the reduction of executives within the DS Division. In addition, several president-level technology officials overseeing the memory and foundry businesses could also be replaced with new talents to ensure growth.

Before the reshuffle, the Korean tech giant is thoroughly reviewing key business divisions to streamline underperforming areas, enhance competitiveness in memory chips, and improve communication between research and manufacturing teams.

DS Division is in crisis due to lower-than-expected profits despite the booming AI market. The company’s memory chip research and AI processor efforts are not paying off, requiring the need for an interception and transition.