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Samsung edges ahead of Apple in Q3 2024 smartphone market
Samsung and Apple had neck-and-neck in the Q3 2024 smartphone market reports Canalys. The market research firm recently published its analysis for the quarter ended on September 30. The data shows an alarming situation for both Samsung and Apple.
Canalys reports that both Samsung and Apple secured 18% market share in Q3 2024. Xiaomi ranked third with a 14% market share in the same period. The Chinese firm grew 1% year-over-year, similar to Apple, while Samsung declined 3%.
Researchers note that it’s the highest market share Apple achieved against the leading firm in the third quarter. The company’s flagships were released in late September, with merely 3 days of sales have been counted in during the period.
The impact of the iPhone 16 series will be seen in the current quarter. iPhone 15 and other iPhone models managed to rank Apple second in a neck-to-neck fight with Samsung. The Korean tech giant declined from 21% in 2023 to 18% in 2024.
Samsung launched the Galaxy Z Fold 6 and Galaxy Z Flip 6 in July this year. The company’s flagship foldable phones just kept it away from getting beaten by Apple. The iPhone maker grew significantly in its unusual timeframe viz. Q3.
Xiaomi was a comfortable third place with 14% of the market. OPPO (9%) and vivo (9%) rounded out the top five. The top two positions are highly likely to be shuffled in the next report on the smartphone market in the fourth quarter of the year.
“Apple achieved its highest third-quarter volume to date and has never been closer to leading the global smartphone market in a Q3 than now,” Canalys analyst Runar Bjørhovde was quoted as saying.
Canalys Q3 2024 Global Smartphone Market Report 🚨
Neck-to-neck fight between Samsung and Apple
Samsung 18% 👑
Apple 18% 🏃♂️
Xiaomi 14% 🥉All the best Samsung for the fourth quarter 🚀#Samsung #Apple #Xiaomi #OPPO #vivo pic.twitter.com/6jltXYvbmB
— Samsung One UI Software Updates #OneUI7 #OneUI (@SamSWUpdate) October 15, 2024
Owners of select Samsung Smart TVs, monitors, The Premiere 7 & 9 projectors, or The Freestyle 2nd Gen can stream Call of Duty: Black Ops 6, Flight Simulator 2024 and hundreds of other games with Gaming Hub Xbox Game Pass.
Call of Duty: Black Ops 6 and Flight Simulator 2024 are two of the most popular games of 2024. Thanks to Samsung Gaming Hub, you don’t need to download any of the Xbox Game Pass titles, no meaning no storage required – just jump in and play.
The company has also built an engaging gameplay experience designed by fans, for fans through The Six, challenging players’ knowledge and providing another way to interact with the world of Call of Duty: Black Ops 6.
Notably, Samsung’s Gaming Hub is available on a variety of Samsung screens. It includes the AI-powered 2024 TV lineup, monitors, projectors, The Premiere, and The Freestyle 2nd Gen projector, offering instant access to console-free gaming.
Anyone with a Samsung Smart TV will be able to use their remote to jump in and play. This way, Gaming Hub provides a co-branded experience, giving Call of Duty fans another way to engage with the franchise they love.
For starters: The Six offers daily trivia where players can answer a series of six questions in competition with other players around the world. Correct answers with the fastest response time will achieve higher scores.
Samsung could launch the Galaxy ixi-O AI Phone next year. The company has collaborated with LG Uplus to develop a custom smartphone. The device is said to feature Galaxy AI and LG Uplus’s AI call assistant ixi-O.
Sources citing KEDGlobal revealed that Samsung and LG Uplus working together to develop the Galaxy ixi-O AI Phone. It’s a big development in the smartphone industry, while the handset is highly likely to be Korea-limited.
Samsung fans are well aware of the Galaxy AI feature suite. ixi-O is an AI-powered digital assistant developed by Korean carrier LG Uplus. The company plans to enter the smartphone market, featuring its own-developed AI assistant.
The report indicates that Samsung and LG Uplus’ ixi-O AI Phone will launch as early as next year. The development project focuses on crafting a “real AI phone” that goes beyond simply integrating AI assistant services into a smartphone.
ixi-O comes with useful features such as AI call answering, detecting voice phishing in real-time, recording and summarizing phone calls and converting voice conversation into text – all within an on-device environment.
Image: ixi-O AI | LG Uplus Newsroom
Based on specifications, the Galaxy ixi-O AI Phone will be based on a Galaxy phone available globally. The design will match with a global Galaxy smartphone, but the software may be tweaked as per the carrier’s requirements.
A custom Galaxy phone isn’t shocking or impossible in South Korea. Samsung releases Quantum, Buddy, and Jump-branded phones in the market. The company collaborates with Korean carriers to bring these devices to mainland Korea.
The carrier introduced an on-device AI-powered ixi-O assistant earlier this month. LG Uplus will initially target its consumer base for the new AI Phone. However, the AI Assistant may be expanded to a broader audience across Korea.
Samsung could use Gauss2-based Galaxy AI on the Galaxy S25 Ultra. The company’s next-gen Generative AI model is 1.5 to 3x faster than the first-gen Gauss model. The DX division is already using Gauss2 to ramp up internal productivity.
Gauss2 offers improved performance and efficiency in simultaneously handling various data types. In the previous article, we’ve demonstrated its three distinct models that cater to different purposes: Compact, Balanced, and Supreme.
Samsung says the second-gen Gauss model offers equal or superior performance in response generation than leading open-source generative AI models. That said, the Galaxy AI will become faster and smarter with the inclusion of Gauss2.
Thanks to faster processing speed, Gauss2 enables quicker AI response generation. This way, the Galaxy user won’t have to wait much time. The company stated that it will continue to expand the reach of its AI-based services across all product lines.
That said, the Galaxy S25 Ultra is likely to boast Gauss2-based Galaxy AI. This upgrade will result in even faster processing of tasks and execution. Features like composition, image generation, and translation would benefit from Gauss2.
Earlier, we broke the news that Samsung is crafting an advanced AI technology. The Gauss2 press release indicates that the future Galaxy AI iteration could be integrated with knowledge graph technology to offer relevant results.
The Galaxy S24 series also uses Google’s Gemini Nano AI model. The fruitful collaboration offers futuristic capabilities on Galaxy devices. Samsung is rumored to use an enhanced version of Gemini Nano across the Galaxy S25 lineup.
Meanwhile, Samsung’s development may have indulged Gauss2 capabilities on the Galaxy S25 series. Integrated with new processors and optimized software, the company’s AI model would offer faster, reliable, and smarter results.