Samsung slips to third in Indian smartphone market, Vivo takes lead in Q3 2024

Chinese smartphone makers are doing a commendable job in India. Vivo has taken a leak in the Indian smartphone market in Q3, 2024, surpassing Xiaomi and Samsung to become the largest vendor for the first time reports Canalys.

In Q3 2024, Vivo sold 9.1 million phones, securing a 19% share in the Indian smartphone market. The company recorded an annual growth of 26%, which helped it surpass Samsung and Xiaomi to become the market leader.

Xiaomi shipped 7.8 million units of smartphones during the same period. The company had a market share of 17%, which grew by 3% YoY.

Samsung slipped to third spot, with shipments recorded at 7.5 million units and 16% market share. The company’s sales declined 4% compared to the last year.

Oppo grew 43% year-on-year, with shipments reaching 6.3 million units in Q3 for a 13% market share. Shipments by all other brands were 11.1 million for the remaining 23% market share.

The Indian smartphone market grew 9% in Q3 2024, shipping 47.1 million units. Chinese vendor Vivo claimed the pole position for the first time amid an aggressive push across channels, capturing a 19% market share.

It seems Samsung has already started preparing to heat the smartphone market battle next year. The recent render leak of Galaxy A36 5G suggests that the company is also focussing on mid-range models to maintain dominance.

Recently, Canalys reported that Samsung and Apple had neck-and-neck in the 3Q24 global market. Both companies secured an 18% market share in Q3 2024. Xiaomi ranked third with a 14% market share in the same period.