Future Samsung flagships may get a brand-new identity beyond ‘Galaxy’

Whether it’s a smartphone, smartwatch, earbuds, tablet, laptop, or AI, Galaxy has become a recognized brand to denote Samsung products. Usually, I don’t use Samsung while looking at and identifying any Galaxy product.

Well, a new report indicates that Samsung is considering a brand-new identity for its flagship products beyond Galaxy. That said, your future Samsung flagship could ditch “Galaxy” branding for something new.

Currently, Galaxy branding is attached to every Samsung mobile product. Be it a budget phone or a high-end flagship, it’s called a Galaxy device. Korea’s EDaily reports that we could see some branding shakeup in the coming years.

Samsung has a more diversified range of phones compared to Apple and Google. Both Samsung rivals launch limited mobile phones every year. Apple uses SE, while Google uses “a” to differentiate low-end phones from flagships.

There’s Galaxy A, Galaxy C (China), Galaxy M, Galaxy F, Galaxy XCover, Galaxy Tab (A/S/FE), Galaxy S, and Galaxy Z. As Galaxy has already gained a reputation in the market, a new branding is under consideration for select flagship models.

Meanwhile, it won’t be a smooth decision for Samsung to ditch Galaxy. Consumers use Galaxy rather than Samsung for their smartphones. Official naming could change the direction but a pre-planned deployment is necessary.

It is also possible that the flagships may remain Galaxy and other models may get a new branding. If new branding comes to flagship models, it must be a heavier name than Galaxy, which is the biggest in practice.

What do you think, will Samsung ditch Galaxy branding?