Samsung retains smartphone lead amid sales dip as Apple grows

Canalys published their report on the Q3 2024 worldwide smartphone market. The report shows Samsung shipments declined, while Apple, Xiaomi, Oppo, and Vivo grew YoY.

According to the data, Samsung retained the smartphone market crown, shipping 57.5 million phones with 19% market share, however, the shipments dipped 2% year over year.

Apple came second, with shipments posted at 54.5 million units against an 18% market share. The iPhone maker secured a decent growth of 9% YoY during the third quarter.

Xiaomi, Oppo, and Vivo ranked third, fourth, and fifth, respectively. A recent report revealed that Vivo surpassed Xiaomi and Samsung for the first time in the Indian market in Q3 2024.

Company | Shipments | Market Share | Growth

• Xiaomi – 42.8 million | 14% | 3%
• Oppo – 28.6 million | 9% | 8%
• Vivo – 27.2 million | 9% | 24%

Canalys noted that global smartphone shipments grew 5% year on year in Q3 2024, reaching 309.9 million units, the strongest Q3 performance since 2021, thanks to aggressive launches.

Apple did its best in the third quarter, closing the gap with Samsung. The Galaxy maker maintained its dominance in terms of units shipped, however, Apple was just about to surpass it.

Chinese phone makers continue to eat Samsung and Apple’s market share. After both leaders, Xiaomi, Oppo and Vivo occupied third to fifth ranks on the Canalys market research chart.

The launch of the iPhone 16 series will be converted into results of the fourth quarter ending December 31. The start of 2025 would come as sweet news for the iPhone maker.