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Samsung flips the foldable market script with bold comeback

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Samsung Fold Flip 6 August 2024 update US India

Samsung made a strong return in the worldwide foldable market in the third quarter of the year. IDC reports that the global foldable smartphone market had a sharp shakeup during the July-September period this year.

The company faced intense competition from Chinese brands in the first half of 2024. However, its aggressive strategy and innovative devices such as the Galaxy Z Fold 6 and Z Flip 6 have pushed it back to the forefront once again.

IDC highlights that the foldable market grew by 23.6% during the third quarter. It shows the gradually increasing shift toward the new form factor. Huawei recently launched the world’s first tri-fold phone which has two foldable screens.

In particular, Samsung’s share in the foldable market rose from 14.8% in Q2 to 51.2% in Q3. This impressive performance is a testament to the success of their latest foldable handsets and targetted marketing strategies.

IDC Samsung Q3 2024 Foldable

IDC report on 3Q24 Foldable Smartphone Market

Xiaomi, Honor, Huawei, and Motorola continue to be formidable players, collectively holding a 48.8% market share in the quarter ended on September 30. Among them, Samsung foldables are only available in the mass market.

Samsung working on its tri-fold phone. Recently, the US patent authority published a Samsung patent, revealing its plans for new form factors. The company may launch rollable and tri-fold display smartphones in the future.

Galaxy Z Fold Special Edition

Samsung launched a slimmer and larger foldable phone – Galaxy Z Fold Special Edition – in South Korea and China. The initial three stocks in Korea and the first in China sold out within minutes after the opening of the sale.

It is expected that the next Galaxy Z Fold, which will launch in 2025, will be inspired by the Galaxy Z Fold Special Edition’s design and specifications. A durable hinge and display will likely debut alongside a powerful camera setup.

James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.

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Will Galaxy S25 Ultra will use Samsung’s Gauss2 GenAI Model?

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Samsung Galaxy S25 Gauss2 AI

Samsung could use Gauss2-based Galaxy AI on the Galaxy S25 Ultra. The company’s next-gen Generative AI model is 1.5 to 3x faster than the first-gen Gauss model. The DX division is already using Gauss2 to ramp up internal productivity.

Gauss2 offers improved performance and efficiency in simultaneously handling various data types. In the previous article, we’ve demonstrated its three distinct models that cater to different purposes: Compact, Balanced, and Supreme.

Samsung says the second-gen Gauss model offers equal or superior performance in response generation than leading open-source generative AI models. That said, the Galaxy AI will become faster and smarter with the inclusion of Gauss2.

Thanks to faster processing speed, Gauss2 enables quicker AI response generation. This way, the Galaxy user won’t have to wait much time. The company stated that it will continue to expand the reach of its AI-based services across all product lines.

That said, the Galaxy S25 Ultra is likely to boast Gauss2-based Galaxy AI. This upgrade will result in even faster processing of tasks and execution. Features like composition, image generation, and translation would benefit from Gauss2.

Earlier, we broke the news that Samsung is crafting an advanced AI technology. The Gauss2 press release indicates that the future Galaxy AI iteration could be integrated with knowledge graph technology to offer relevant results.

The Galaxy S24 series also uses Google’s Gemini Nano AI model. The fruitful collaboration offers futuristic capabilities on Galaxy devices. Samsung is rumored to use an enhanced version of Gemini Nano across the Galaxy S25 lineup.

Meanwhile, Samsung’s development may have indulged Gauss2 capabilities on the Galaxy S25 series. Integrated with new processors and optimized software, the company’s AI model would offer faster, reliable, and smarter results.

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Shock at SDC24 Korea: Samsung skips One UI 7 Beta – What’s going on?

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Samsung One UI 7 Beta

Samsung recently held the SDC24 Korea event and skipped the One UI 7 Beta. It was highly anticipated that the company could start the One UI 7 Beta at the event. However, SDC24 Korea was centered on the Gauss2 GenAI model’s unveiling.

One UI 7 Beta is officially coming by the end of the year. The Public rollout could start early next year, following the unveil at Galaxy Unpacked. Samsung users are eagerly waiting for the new software after drastic schedule changes.

One UI 6 Beta & Stable

Last year, Samsung launched the One UI 6 Beta in early August. The Beta Program was first made available for the Galaxy S23 series. The company ran the Beta activity for over two months for the first wave of flagship models.

In late October, the Korean tech giant kicked off the Public distribution. The Stable Android 14 update has expanded to several Galaxy devices till last November. Dozens of Galaxy devices joined the party with One UI 6 update by the end of 2023.

However, things are quite different this year.

One UI 7 Beta

While there’s no exact date for the One UI 7 Beta Program, a handful of fruitful developments happened in the past few days. A few public beta builds “Z” were spotted on Samsung’s server, indicating an imminent launch.

It is assumed that this year’s Beta Program won’t last longer. The company may conduct a brief Beta testing, until the official launch. Great efforts are being put in during the software’s development and testing by One UI staff.

When the One UI 7 could launch?

Korean media reported that Samsung could introduce the Galaxy S25 series in late January. A reliable leaker claimed January 22 as the Galaxy Unpacked date. It seems the One UI 7 update could be rolled out in late January or early February.

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Samsung launches Gauss 2, promises faster and smarter Galaxy AI

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Samsung Gauss2

Samsung officially unveiled the Gauss2 GenAI model at SDC24 Korea. The company’s DX Division is already using it to improve internal productivity. Samsung could utilize Gauss2 GenAI to unlock faster and smarter experiences on Galaxy AI.

Last year, Samsung debuted the first-gen Gauss2 AI model. The second-gen offers improved performance and efficiency. It can also simultaneously handle various data types as a multimodal model integrating language, code, and images.

It is available in three distinct models catered to different purposes: Compact, Balanced, and Supreme. The Korean tech giant plans to integrate it into products to deliver higher levels of convenience and personalization.

Samsung Gauss2 Models – Compact, Balanced & Supreme

Compact Model

  • It delivers optimized performance for on-device usage by maximizing the utilization of the device’s computing resources.

Balanced Model

  • The Balanced model focuses on achieving a balance between performance, speed, and efficiency, providing consistent performance across diverse tasks.

Supreme Model

  • It aims for top-notch performance by leveraging Mixture of Experts technology atop the Balanced model.

The Balanced and Supreme models bring equal or superior performance in key metrics such as generating responses in various languages including English and Korean, and coding capabilities compared to leading open-source GenAI models.

Adding to this, the processing speed (per hour) of Balanced and Supreme models is 1.5 to 3 times faster. Faster and stable processing speed offers quicker AI response generation, reduced user wait times, and more efficient task handling.

Samsung Gauss2

Samsung says Gauss2 supports 9 to 14 languages as well as various programming languages. The company has integrated its stabilization techniques for training LLMs and designed a custom tokenizer to ensure maximum efficiency.

The Korean tech giant also revealed that it will continue to expand the reach of its AI-based services across all product lines. By integrating knowledge graph technology with AI, Samsung expects to provide even more enhanced personalization services.

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