Samsung research reveals accessibility crisis in UK tech market

A recent Samsung study shows that the lack of accessibility in design is excluding millions of consumers from products, services, and experiences in the UK. It’s a wake-up call for brands operating in the United Kingdom to revisit the design approach.

Samsung and OnePoll surveyed 1,000 adults with invisible and visible disabilities (accessibility issues) in the UK. The study reveals that over 68% of survey participants have felt excluded from products or services due to accessibility issues.

Key takeaways:

1. 55% of respondents don’t believe mainstream brands are invested enough in making products that cater to individual needs.
2. 54% don’t think companies understand which accessibility features are important for consumers with disabilities.
3. 80% claim major brands could be missing out on millions by not thinking about inclusive design for consumers with disabilities.
4. 72% of consumers surveyed have abandoned a purchase due to a product’s lack of accessibility.
5. 56% are willing to pay more if they find a fully accessible product.

The Korean tech giant highlighted that UK tech brands are missing a trick here. The spending power of disabled people and their households – known as the purple pound – is estimated to be worth a staggering £274 billion a year.

Samsung continuously works on enhancing accessibility across its products. From mobile devices to smart TVs and shopping apps to services, all are optimized for people with disability. This user-centric approach inspires many brands out there.

Galaxy phones feature useful and intelligent accessibility features. Samsung also brought universal gestures to Galaxy smartwatches. The brand-new Galaxy Ring is the latest example of Samsung’s commitment to accessibility.