Apple’s RCS adoption unites Android, One UI and iOS users with crazy messaging features

Samsung believes wider RCS adoption unites Android (One UI) and iOS users. The company has been working with Google to evolve the next-gen messaging standard. After a long-standing moral fight, Apple adopted RCS across its products.

Apple iOS now supports RCS messaging standards, uniting iPhone users with Android and One UI users. Samsung and Google together worked hard for RCS evolution and ran a campaign #GetTheMessage to put pressure on Apple.

Text messaging has undoubtedly become a key part of how we connect. Rich Communication Services (RCS) is a modern, interoperable standard that evolved in close collaboration between Google and Samsung.

RCS is quickly becoming the universally adopted, modern messaging standard. As the world becomes more interconnected, this open, collaborative approach across the industry will be a key factor in enabling better experiences for all.

RCS unlocks a world of rich, seamless messaging on Android and iOS devices. As it’s now also available on Apple iOS devices, the key advantages of RCS when messaging between Android and iOS devices include:

• High-quality media sharing: Users can send high-resolution images and videos across Android and iOS devices, making sharing special moments in greater detail and clarity easier.

• Text Reactions: Users can react to messages with emoji or other expressions, similar to social media, making conversations more interactive and personal.

• Enhanced group chats: In group chats, users can add or remove other users whether they use Android or iOS.

RCS unites Android, One UI and iOS

RCS expansion to iOS takes the industry one step closer to a universal seamless messaging experience. Samsung has worked closely with Google for years to establish RCS as a universal standard that improves the messaging experience.

“We’ve been working with Google on RCS for years to provide users with a seamless, connected messaging experience,” said Patrick Chomet, EVP and Head of Customer Experience, Mobile eXperience Business at Samsung Electronics.

Android and One UI have united for years and the partnership is reaching new milestones. As Apple iOS 18 supports RCS, rich messaging features are now available beyond the Android and One UI ecosystem when messaging across platforms.

“We have worked hard for years to make RCS the standard for improved cross-platform messaging, and Samsung has been instrumental in the growing adoption of RCS,” said Sameer Samat, President of Android Ecosystem at Google.