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Rumor: AMD to rival Samsung, Apple, Google, Qualcomm and MediaTek with Ryzen AI Mobile SoC
AMD could launch Ryzen AI Mobile SoC, potentially entering the smartphone application processor market. Currently, the company is known for designing and developing computer processors and graphics technologies.
SmartphoneMagazine reports that AMD could enter the Mobile SoC market with Ryzen AI. If it happens, the company will rival Apple (A Series), Samsung (Exynos), Qualcomm (Snapdragon), MediaTek (Dimensity) and Google (Tensor).
The report says that AMD is already in talks with integrators to have the forthcoming “Ryzen AI” mobile SoCs used in smartphones. It could be a significant development in the tech industry as AMD currently focuses on PC chips and drivers.
It is rumored that AMD plans to introduce “Ryzen AI” chips, similar to what is found in handheld devices. That said, the company will likely have an implementation like Phoenix, Hawk Point, and Strix Point APUs.
Starting with Exynos 2200, AMD has been integrating RDNA-based Xclipse GPU in Samsung’s flagship chipset. The Exynos 2400 also features Xclipse GPU and we’ve seen the expansion to Galaxy A55’s Exynos 1480 chipset earlier this year.
The US chip firm is allegedly setting its sights on the mobile industry and will allegedly introduce “APU-like” Ryzen AI SoCs. The company is considering mobile market entry to answer Qualcomm and MediaTek as they eye the PC market.
Apple itself designs its mobile SoCs and gets produced through TSMC. Qualcomm and MediaTek chips are widely used in Android devices. Samsung also has its own Exynos processor and Google has its Tensor for Pixel devices.
AMD’s entry into the smartphone market could mark a radical development. The chip’s performance and pricing factors will decide the heat of competition. If such things are planned, AMD may partner with a brand to ship its Ryzen AI Mobile chips.
Samsung has invested in the US-based AI (artificial intelligence) semiconductor startup, Enfabrica. The company reportedly plans to introduce the 3.2Tbps ACF SuperNIC chip and pilot systems in the first quarter of next year.
According to the information (via Reuters), Samsung Catalyst Fund (SCF) participated in the Series C funding round of $115 million recently completed by Enfabrica.
SCF joined this investment round, which was led by Spark Capital, as a new investor. Other new investors include Arm, Cisco Investments, Maverick Silicon, and VentureTech Alliance.
Following the investment, Enfabrica shared plans to strengthen R&D and move forward with mass production of its “Accelerated Computing Fabric Super Network Interface Card (NIC)” chips.
About Enfabrica
Former Broadcom and Alphabet employees founded Enfabrica in 2019. The firm develops semiconductors and software, which support the performance and scalability of AI and accelerated computing workloads.
Samsung’s investment in AI startups
Samsung Catalyst Fund has previously invested in US AI semiconductor startup DreamBig Semiconductor and Dutch AI solution startup AxelleraAI.
The consecutive investments in promising overseas AI companies are seen as efforts to secure potential clients and gain leadership in new technologies.
Enfabrica co-founder and Chief Executive Rochan Sankar told Reuters that current technologies can string together about 100,000 AI computing chips before the network starts to bog down.
Samsung TV Plus will livestream the 2024 MAMA AWARDS. The company today announced its partnership with one of the world’s premier K-pop events.
The event will take place at the Dolby Theatre in Los Angeles on November 21 and at Kyocera Dome Osaka from November 22-23 and Samsung TV Plus will air all three days of the awards ceremony.
The 2024 MAMA AWARDS will be available through the Samsung TV Plus platform’s exclusive K-pop channel, marking a major milestone in Samsung’s expansion of global streaming offerings.
“Through strategic partnerships, we’re expanding Samsung TV Plus’s role as a key platform for bringing diverse, high-quality content to audiences worldwide,” said Yonghoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics.
Through the exclusive live stream of MAMA AWARDS, Samsung TV Plus continues to deliver unique entertainment experiences to global audiences and set a new standard in free streaming.
Earlier this month, Samsung released K-POP by CJ ENM on the TV Plus platform. The new channel brings a rich selection of K-pop content to audiences across America and Europe.
K-POP by CJ ENM introduces a diverse mix of performances, music videos, artist interviews and behind-the-scenes footage — including exclusive programming from CJ ENM’s Studio CHOOM.
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Samsung TV Plus sees major gains in the US as streaming wars shift
Samsung Global Goals app wins Bronze in the “Partnership or Collaboration – Responsible Technology” category of the 4th annual Anthem Awards.
Although the Global Goals app comes pre-loaded in One UI, it often gets overlooked by Samsung users. It’s a dynamic lock screen wallpaper service, that funds UN for Global Goals through ads.
Samsung has crafted the Global Goals app in partnership with UNDP. It empowers millions worldwide to contribute directly to the 17 Sustainable Development Goals, AKA Global Goals.
Anthem Awards is an annual affair, which honoured One UI’s often ignored app with Bronze. It highlights Samsung’s continued dedication to fostering impactful, technology-driven solutions.
“We are truly honored to have our commitment to the Global Goals recognized by the Anthem Awards,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business at Samsung Electronics.
The platform recognizes initiatives that leverage technology responsibly through strategic partnerships to address societal challenges and promote ethical technology use.
The future of Samsung’s Global Goals app
The South Korean tech giant reiterated its dedication to harnessing the power of technology to inspire collective action, open collaboration, and creating a better future.
As Samsung moves towards 2030 alongside the UNDP, the Global Goals app will remain vital for driving action and progress toward achieving the Global Goals.