Rumor: AMD to rival Samsung, Apple, Google, Qualcomm and MediaTek with Ryzen AI Mobile SoC

AMD could launch Ryzen AI Mobile SoC, potentially entering the smartphone application processor market. Currently, the company is known for designing and developing computer processors and graphics technologies.

SmartphoneMagazine reports that AMD could enter the Mobile SoC market with Ryzen AI. If it happens, the company will rival Apple (A Series), Samsung (Exynos), Qualcomm (Snapdragon), MediaTek (Dimensity) and Google (Tensor).

The report says that AMD is already in talks with integrators to have the forthcoming “Ryzen AI” mobile SoCs used in smartphones. It could be a significant development in the tech industry as AMD currently focuses on PC chips and drivers.

It is rumored that AMD plans to introduce “Ryzen AI” chips, similar to what is found in handheld devices. That said, the company will likely have an implementation like Phoenix, Hawk Point, and Strix Point APUs.

Starting with Exynos 2200, AMD has been integrating RDNA-based Xclipse GPU in Samsung’s flagship chipset. The Exynos 2400 also features Xclipse GPU and we’ve seen the expansion to Galaxy A55’s Exynos 1480 chipset earlier this year.

The US chip firm is allegedly setting its sights on the mobile industry and will allegedly introduce “APU-like” Ryzen AI SoCs. The company is considering mobile market entry to answer Qualcomm and MediaTek as they eye the PC market.

Apple itself designs its mobile SoCs and gets produced through TSMC. Qualcomm and MediaTek chips are widely used in Android devices. Samsung also has its own Exynos processor and Google has its Tensor for Pixel devices.

AMD’s entry into the smartphone market could mark a radical development. The chip’s performance and pricing factors will decide the heat of competition. If such things are planned, AMD may partner with a brand to ship its Ryzen AI Mobile chips.