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Apple slips as Samsung steals the show in Q1 2024 smartphone market

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Samsung smartphone

Samsung outperformed Apple in the first quarter of 2024, securing the top rank. IDC announced preliminary data for 1Q24 citing global smartphone shipments increased 7.8% year over year to 289.4 million units.

In particular, Samsung shipped 60.1 million smartphones in the first quarter, grabbing a 20.8% market share. During the same period of last year, the company sold 60.4 million phones with a 22.5 market share.

Apple sold 50.1 million iPhones globally, scoring a market share of 17.3% in 2024’s first quarter. The company faced a market decline of 9.6% year over year, due to a shipments decline of over 4 million units.

Xiaomi ranked third in IDC’s 1Q24 chart, shipping 40.8 million with a 14.1% market share. The company had a majestic growth in its smartphone business, with shipments jumping 10 million units and about 34% of YoY growth.

Samsung:

  • 1Q24 Shipments: 60.1 million
  • 1Q24 Market Share: 20.8%
  • 1Q23 Shipments: 60.5 million
  • 1Q23 Market Share: 22.5%
  • Year-Over-Year Change: -0.7%

Apple:

  • 1Q24 Shipments: 50.1 million
  • 1Q24 Market Share: 17.3%
  • 1Q23 Shipments: 55.4 million
  • 1Q23 Market Share: 20.7%
  • Year-Over-Year Change: -9.6%

Xiaomi:

  • 1Q24 Shipments: 40.8 million
  • 1Q24 Market Share: 14.1%
  • 1Q23 Shipments: 30.5 million
  • 1Q23 Market Share: 11.4%
  • Year-Over-Year Change: 33.8%
IDC Q1 2024 Samsung

Image: IDC

Statement of Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers.

“While Apple managed to capture the top spot at the end of 2023, Samsung successfully reasserted itself as the leading smartphone provider in the first quarter. While IDC expects these two companies to maintain their hold on the high end of the market, the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and vivo will likely have both OEMs looking for areas to expand and diversify. As the recovery progresses, we’re likely to see the top companies gain share as the smaller brands struggle for positioning.”

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James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.

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OpenAI eyes AI integration on Samsung phones like Apple Intelligence

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OpenAI AI Samsung

Apple collaborated with OpenAI to power Apple Intelligence features. The ChatGPT maker continues to create obstacles for Google. In a recent move, OpenAI discussed a potential AI partnership with Samsung.

TheInformation (via Reuters) reported that OpenAI has recently discussed powering AI features on Samsung-made devices. It seems the ChatGPT-maker wishes an AI partnership with Samsung to expand its reach in multiple folds.

The company is considering developing a web browser to rival Google’s Chrome. OpenAI recently introduced its search engine called SearchGPT. It is available to limited users alongside internal testers and strategic partners.

Samsung x OpenAI

Samsung and Google’s close partnership doesn’t need any elaboration. The friendship isn’t limited to services, as both firms work across an ecosystem. However, it doesn’t stop Samsung from partnering with OpenAI in favor of better service.

As the AI phone market is growing rapidly, OpenAI may innovate further. Google doesn’t lag, but there’s still room for a potential alliance. Apple Intelligence-like features might be deployed on Galaxy phones after Samsung’s partnership.

OpenAI knows Samsung holds the command of the worldwide smartphone market. Expansion of its services will be quite broader than Apple if its partnership with Samsung pens down. For now, take this information as a grain of salt!

OpenAI AI Samsung

Apple x OpenAI

Apple leads the worldwide premium smartphone market. Google and Samsung introduced their AI phones in October 2023 and January 2024, respectively. It forced Apple to immediately enter the segment to normalize the innovation gap.

Google’s availing Gemini Nano AI model, but Apple joined hands with OpenAI. To create a difference, OpenAI powering some of the coolest AI features on recent iPhones. The move is to attract other vendors to adopt source AI from OpenAI.

Well, Apple still reportedly considering bringing Gemini AI on iPhones. The company believes that iPhone users should have different AI providers available. Hence, a multi-collaborative approach is also in the pipeline, at least from Apple’s end.

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Your Galaxy is safer than you think, Samsung reveals how

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Samsung Galaxy Cyber Threat Intelligence

Samsung revealed its Project Infinity, which aims to make your Galaxy devices safer against cyber threats. Android is vulnerable due to its open-source nature, making regular security updates necessary for your Galaxy phone’s security.

Project Infinity of Samsung is a classified operation, working on safeguarding Galaxy devices and users around the clock for safer operations. Samsung Newsroom has recently published a blog post, revealing insights from specialist meetings.

Cyber Threat Intelligence

Samsung’s Cyber Threat Intelligence (CTI) taskforce is a reconnaissance unit within Project Infinity along with the Red (RED), Blue (BLUE), and Purple (PURPLE) Teams, which go beyond lab conditions to identify real-world dangers.

  • RED and BLUE perform proactive attack and defense functions, seeking out vulnerabilities and taking measures against them.
  • PURPLE is a special operations unit that acts as both a sword and shield for specific critical areas.

Samsung Galaxy Cyber Threat Intelligence

It’s worth noting that Samsung has deployed RED, BLUE, and PURPLE teams in various countries including Vietnam, Poland, Ukraine and Brazil. CTI is dedicated to identifying potential threats and stopping hackers from taking control of your device.

“Once we spot these kinds of threats, we collaborate with developers and operators to lock everything down for preventing attacks,” said Ranger, a CTI member.

Samsung Security Updates

Earlier this year, Samsung announced it to support flagship Galaxy devices for seven years. The new policy applies to all flagship Galaxy devices launched after the Galaxy S24 series. It’s the longest software support offered by any mobile brand.

These updates mean customers can safely use their phones for longer. As cyber threats become more common than you think, security updates are much more crucial to safeguard your Galaxy from any potential threat of vulnerability.

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Samsung Gaming Hub adds the biggest Xbox Game Pass titles

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Samsung Gaming Hub Rivals Arena The Six

Owners of select Samsung Smart TVs, monitors, The Premiere 7 & 9 projectors, or The Freestyle 2nd Gen can stream Call of Duty: Black Ops 6, Flight Simulator 2024 and hundreds of other games with Gaming Hub Xbox Game Pass.

Call of Duty: Black Ops 6 and Flight Simulator 2024 are two of the most popular games of 2024. Thanks to Samsung Gaming Hub, you don’t need to download any of the Xbox Game Pass titles, no meaning no storage required – just jump in and play.

The company has also built an engaging gameplay experience designed by fans, for fans through The Six, challenging players’ knowledge and providing another way to interact with the world of Call of Duty: Black Ops 6.

Notably, Samsung’s Gaming Hub is available on a variety of Samsung screens. It includes the AI-powered 2024 TV lineup, monitors, projectors, The Premiere, and The Freestyle 2nd Gen projector, offering instant access to console-free gaming.

Anyone with a Samsung Smart TV will be able to use their remote to jump in and play. This way, Gaming Hub provides a co-branded experience, giving Call of Duty fans another way to engage with the franchise they love.

For starters: The Six offers daily trivia where players can answer a series of six questions in competition with other players around the world. Correct answers with the fastest response time will achieve higher scores.

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